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Rahul Mishra, the first Indian designer to showcase at the Paris Haute Couture Week champions slow fashion with traditional Indian crafts. His eponymous label with two flagship stores in India and a thriving national and international distribution channel finds its genesis in the ideas of sustainability that present fashion as a tool to create participation and empower the local craft community of India. AFEW Rahul Mishra is an acronym representing Air, Fire, Earth, Water. The label embodies Rahul Mishra's vision of effortless, easy-to-wear luxury tailored to the modern woman's wardrobe. Rooted in the language of the award-winning couturier, AFEW harmonizes Rahul Mishra’s Indian heritage with a global perspective, focusing their process on the intention to utilise natural elements. Rahul’s creative inclinations towards nature, landscape, art, and culture are emphasized as AFEW Rahul Mishra articulates fashion that is contemporary yet timeless.

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